Saves the Day

Leatherman tools have been around for decades and are a special part of many peoples’ lives. We needed a way to help celebrate this brand and show the world how owning a Leatherman could literally help save the day. Luckily for us, Leatherman has received and saved hundreds of amazing stories over the years.
So we decided to bring our favorites to life as films with a digital media buy and created an online hub where users could submit their own stories and search the historical archive. At the foundation of it all, we developed extensive new Brand and Design Guidelines to strongly reposition the brand moving forward.

Role: CD