Welcome to Blah

How do you promote something as mundane as a new airline route from New Jersey to Los Angeles? By shining a light on how agonizing the experience had been until Virgin America came along. We helped them achieve legitimate cult status with a YouTube pre-roll literally as long as the flight and celebrated for its painfully awkward realism. We called it Blah Airlines and also created what every airline needs, a website, social media channels and a 1-800 number.

Role: CD
Director: Schillick (Michael Illick and David Shafei)

Awards:
Cannes Lions—Bronze
The One Show—Silver (2), Bronze, Merit
Shorty Awards—Winner

To watch the 5 hour and 45 min video click here.