Inspiring a New Generation

The PIMA Air & Space Museum was losing attendance and interest from the younger generations and needed to figure out a way to attract this demographic. Our solution began with something simple and something everyone has always seemed to love—a paper airplane. From there we created a contest and event; worked with a legendary aeronautical designer and pulled off a stunt, which grabbed not only our target’s attention, but almost every news outlet.

Role: CD, art director

Awards:
Art Directors Club—Silver
Cannes Lions—Gold, Silver, Shortlist
Effie Awards—Gold, Silver
London International Awards—Bronze
The One Show—Gold