Bringing SF Together

In an increasing anti-social world, Yahoo! came to us for help promoting their most popular apps by bringing people together through technology. Thus, the Yahoo! Bus Stop Derby was born. 

Utilizing the largest interactive digital screens at the time, we set up the game at various bus stops throughout San Francisco and let commuters from different neighborhoods battle it out for a chance to win a block party on their home turf. As players went head-to-head live, neighborhoods rallied together for top bragging rights and showed, if used correctly, technology can actually bring people together.

Role: AD

Awards:
Andy Awards—Silver
Cannes Cyber Lions—Bronze
Clio Awards—Bronze
Digital OOH Awards—Best In Show, Gold (2)
Webby Awards—Winner